We had a terrific workshop today. I’m too tired from the long day to give a really cogent report, but here are a few “aha”s for me from the day:
–at big events, we need to focus more on thanking and connecting with people on their way OUT than on their way IN. “Goodbyers” or roamers instead of greeters.
–there is a real market for more intimate events and we should brand them accordingly.
–people who come frequently to events may have no idea about how to get hooked in with museum email lists, membership, etc.
–people want to be part of something bigger and it would be good for us to explicitly tie membership to that in language and in action.

More soon…